


Yame Hojicha
Roasted · round · hazelnut & caramel
Enjoy hot, iced, as a latte, or use in baking.
30 g · chaud, glacé ou en pâtisserie
Expédié depuis la Belgique
Paiement sécurisé
Free delivery on orders over €50
Yame, Fukuoka
Envie de découvrir les deux ?
Le Duo Matcha + Hojicha passe le seuil de livraison offerte.
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WHY THIS HOJICHA
The roasted aspect of Japanese tea.
Roasting completely transforms the experience: the profile becomes less vegetal, rounder and warmer. Our Yame Hojicha develops notes of toasted hazelnut and caramel with a subtle bitterness.
Reduced to powder, it mixes easily into drinks and gourmet creations. It's a very different experience from matcha.
YOUR WAY
Three uses, one roasted profile.

In a hot latte
The heat accentuates its roasted character and roundness. First mix the powder with a little hot water before adding the milk.
View recipe
Iced latte
Disperse the powder with a small amount of water, then add cold milk and ice cubes. The profile remains round and indulgent.
Prepare a hojicha latte
In pastry-making
Its toasted notes work particularly well in cookies, creams, ganaches, and desserts.
For Professionals
PREPARATION
Start by thoroughly dispersing the powder.
For a latte
Add the hojicha to a small amount of hot water and mix until smooth. Top with hot or cold milk and adjust the strength to your liking.
In baking
Incorporate it gradually: the perception of hojicha changes depending on the fat, sugar, and liquid content.

YAME, FUKUOKA
A precise origin behind the roasted profile.
Maison Yume works with a family farm in Yame, Fukuoka Prefecture, Japan. This relationship keeps the origin clear, connects the product to a specific place, and makes it easier to link the available traceability and quality documentation to the actual reference used.
Yame Hojicha expresses this raw material differently: roasting shifts the taste from vegetal notes to warmer, more gourmand flavors.

MATCHA OR HOJICHA?
Two profiles, two desires.
Yame Matcha is fresh, vegetal, sweet, and rich in umami. Yame Hojicha is rounder, roasted, and rich, with notes of hazelnut and caramel.
Neither is a better version of the other: they offer two very different Japanese tea experiences.
BEFORE ORDERING
Hojicha, no shade.
Yame Hojicha
Roasting gives it a warm, round profile with notes of toasted hazelnut and caramel. It is significantly less vegetal than matcha.
Its profile is generally much rounder than an unroasted green tea. Maison Yume's is selected for a low-bitterness and gourmet expression.
Yes. First, mix the powder with a small amount of water to disperse it well, then add cold milk and ice cubes.
Keep the sachet tightly closed, away from heat, light, air, and humidity. For professional stock, Maison Yume recommends storage between -5 and 5 °C. If the product is stored very cold, allow the sealed package to gradually return to room temperature before opening to limit condensation.
Yes. Maison Yume works with cafés, patisseries, hotels, restaurants, and foodservice projects. Formats and conditions are determined based on use and volume.
TO FIND OUT MORE
Learn more about Yame Hojicha.

Why Hojicha Is So Popular
Aromatic profile, uses, and differences from matcha: our article explains why hojicha is appearing on more and more menus.
Read the article
Make a Hojicha Latte
The simple method to properly disperse the powder and achieve a homogeneous hot or iced latte.
View recipe
YUME HOUSE PRO
A different profile for your card or creations.
Yame Hojicha can provide an alternative to matcha in lattes, desserts, and seasonal creations. Maison Yume works with cafés, patisseries, hotels, restaurants, and product development teams in Belgium and Europe. Our in-house references serve as a starting point, and more specific briefs can be considered depending on use, format, and volume.