Our Story

Yume House

A link between Japan and Europe, through tea.

The beginnings

Japan has always captivated me.

A fascination that never waned, eventually becoming a clear path.

In 2024, I experienced Japan for the first time.

In Kyoto, I took part in a tea ceremony.

A simple yet profoundly impactful moment.

That's where I tasted real matcha.

For the first time, I understood.

The taste, the texture, the balance — everything was different.

Back in Europe, I tried to recapture that experience.

Without success.

The matcha available was often bitter, inconsistent, far from what I had discovered.

It was then that a simple idea was born:

If I can't find this matcha in Europe,
I will go and get it myself.

Go to the source

I decided to go to Japan, learn the language, and understand the product at its source.

In 2026, I will move to Kyoto.

I travel across Japan, searching for producers.

Not just to buy.

But to understand, meet, and select with exacting standards.

It was in Yame that I discovered Oishi Tea Factory.

A house renowned for the quality of its teas.

A human connection above all else.

An obvious choice.

Selection

Every product offered is selected directly from Japan.

I don't work with catalogs.

I taste, I compare, I select.

Few references.

But only those that meet a high level of expectation.

A ceremonial matcha.

A hojicha.

Simple products, but expertly crafted.

Another way of working

Maison Yume is not looking to sell as much as possible.

We aim to offer the right product to the right people.

The relationship with our partners is essential.

Every collaboration is human.

Every product has an origin, a story, a face.

That's what gives meaning to what we do.