Matcha isn't enough anymore

Today, the majority of matcha available in Europe is difficult to work with.

The taste is unstable, the bitterness is often too pronounced, and the quality is rarely consistent.

This limits creativity and complicates the customer experience.

Added to this is an obvious lack: hojicha, which is still rarely offered despite its potential.

The result: a limited, undifferentiated offering, and an experience that does not reflect the full potential of Japanese tea.

Discover our catalog

A signature alternative: hojicha

Hojicha opens up new creative possibilities:

— Roasted notes, deep and elegant
— Perfect in pastries and drinks
— Low bitterness, more accessible

It is a distinguishing product for a unique menu.

matcha or hojicha?

  • Ceremonial grade matcha

    A premium matcha, designed for premium drinks.

    Fine texture, balanced taste, perfect for a refined and consistent experience.

  • Hojicha

    A roasted tea with deep, comforting notes.

    Ideal for differentiation, as a drink or in pastries.
    Accessible, original, and still rare in Europe.

  • Culinary Matcha

    Designed for professionals.

    Stable, versatile, suitable for large-volume preparations: lattes, desserts, cooking.

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Designed for demanding professionals

We don't just offer a product.

We build lasting collaborations with establishments looking to offer a different experience.

— Consistent quality, suitable for professional use
— Formats: 30g, 500g, or 1kg depending on your needs
— Direct selection in Japan, without intermediaries
— Support in use and promotion
— Free samples on request

Every detail counts, from taste to consistency.

Create signature

Today, menus look alike.

The same products, the same offers, the same tastes.

Creating a difference is no longer just about quality.

It's about a signature.

Matcha attracts.

Hojicha builds loyalty.

Together, they allow you to build a unique, identifiable, and memorable experience.

Our teas are internationally recognized and meet the highest standards.